Nigerian music legend Innocent Ujah Idibia, popularly known as 2Baba, has announced a strategic shift in his career with the introduction of a new management team under the banner of A Guy Entertainment.
The newly assembled team consists of experienced professionals across various fields, including music business, brand strategy, digital innovation, and entertainment law. They will now oversee all facets of 2Baba’s career, both within Nigeria and internationally.
With a musical journey spanning over two decades, 2Baba has been a trailblazer in Afro-pop, influencing generations of artists and shaping the genre’s global recognition. This latest move signals his commitment to evolving with the times while preserving the essence of his legacy.
According to the official statement, the transition marks a deliberate effort to elevate every aspect of his brand. The new team is tasked with managing his music releases, brand collaborations, international engagements, and creative ventures, all while maintaining his distinct identity and high standards.
“We’re proud to usher in a transformative chapter for 2Baba,” the statement noted. “This development underscores a renewed dedication to both his storied legacy and the expansive possibilities that lie ahead in the dynamic African entertainment space.”
The team promises a wave of exciting projects in the near future, including live performances, innovative campaigns, and impactful social initiatives. Emphasis was placed on authenticity, excellence, and social responsibility—qualities that continue to define 2Baba’s influence across Africa and the global diaspora.
Reflecting on the change, 2Baba shared his enthusiasm: “I’m really looking forward to what’s ahead. Growth demands change, and I’m confident this team gets my vision, my journey, and where we’re going. This is not just about celebrating what’s been—we’re here to create new magic.”
